Integrated Master of Communication and Journalism (IMCJ)


To impart quality education on Communication and Journalism so that young people will be prepared to meet the modern day challenges in the diversified field Communication, Journalism and allied sectors.

Programme Structure

The School of Mass Communication, Kalinga Institute of Industrial Technology (KIIT), Deemed To Be University, Bhubaneswar offers 5 years Integrated Master of Communication & Journalism (IMCJ) (3 Years at Graduation Level and 2 Years at Master Level) with three specializations, i.e., Convergent Journalism, Communications Management, and Communication and Development.

The Programme Structure includes 6 semesters graduation courses with 4 semesters Master courses. The first six semesters are dedicated to provide orientation and a solid foundation, which will enable them to understand Communication, Media Studies and Journalism. There are 54 taught courses, 2 internships and 1 professional project in first six semesters, which make students ready for not only higher education but also industry. At 7th and 8th semesters, mostly advanced courses are taught, so students can opt for specialization of their choice in the last two semesters. There are three industry specific specializations, which are taught in the last two semesters of Integrated Master of Communication and Journalism (IMCJ) programme. After successful completion of 5 years Integrated Master of Communication and Journalism (IMCJ) with specializations, students are totally ready for industry. There are around 30 courses at Master level, which include 1 internship and 1 dissertation. The student is provided with required theoretical as well as practical inputs to develop skills during the course. So, the student can work independently and collaboratively in high-pressured creative environment of Communication, Media, Journalism and allied sectors. The school also facilitates the process of campus placement.

Salient Features

  • High standards of academic excellence and rigour.
  • Provides on-going training in English language skills and communication.
  • Inculcate ethical values that will mould students into being socially responsible professional.
  • Students are encouraged to work towards social change.
  • Students are encouraged to think ‘out of the box’ using alternative media approaches.
  • Students are enabled to confront challenges thrown up by an increasingly globalized world.
  • Innovative teaching and training methodologies are adopted.
  • A dynamic curriculum is offered to meet the changing needs of students and the Industry.
  • Faculty who bring to the courses both scholarship and work experience.
  • The course provides a strong foundation in theory and practice.
  • The programme is multidisciplinary in nature.
  • The school provides multi-media classrooms.
  • State of the art technological infrastructure for teaching and practical exercises.
  • Simulation exercises are built into the course in the area of specialization.
  • Diverse employment opportunities offered on completion of the course.

Eligibility for Admission

A candidate for admission to the Integrated Master of Communication and Journalism should have:

  • +2 pass in any discipline with a minimum of 50% marks at the graduate level. Not completed 25 years of age as on 1 July of the admission year.
  • Admission to the 5 year Integrated Master Degree programme is through KIITEE test. The test is of 2 hours duration and consists of essay type as well as objective type questions on news and current affairs, media appreciation and social issues.

Lateral Entry

There is lateral exit and entry provision. At the end of 3 years, continuing students can opt for an exit option and leave with a BCJ Degree or continue their MCJ degree.

Graduate in any discipline from a recognized university or equivalent degree with a minimum of 15 years (10+2+3) of education and having minimum 50 percent aggregate marks or equivalent CGPA with a valid KIITEE score may apply for Master degree. The percentage of aggregate marks is to be calculated as per the practice followed by the concerned university/institution from where the candidate has obtained the degree.

Students who are appearing for final year graduation examinations are also eligible to apply and will be given provisional admission subject to submission of their final results within 3 months of admission.

Applicants with PG Diploma in Journalism/Communication/Mass Communication/ Advertising/Public Relations/Media Management or allied subjects after graduation in any discipline from a UGC recognized university or institution approved by equivalent committee of KIIT Deemed To Be University may apply for lateral entry in Master programme. They will study last year programme, which is specialised and get Master of Communication and Journalism (MCJ) degree.


Most of the courses are designed in such a way, which demand a blended mode of teaching and learning ecosystem. Hence, the pedagogy may include lecture, expert talk, tutorial, practice, case analysis, presentation, workshop, project, field visits and so on. Relevant workshops are incorporated in the curricula in order to impart practical training by veteran professionals and experts in their respective domains. The medium of instruction is English.

Method of Evaluation

To make students life stress free, performance is evaluated through continuous assessment, mid-term and end-term examinations.

Continuous assessment includes quiz, surprise test, assignment, seminar and presentation along with attendance, punctuality, discipline, positive and progressive response in classroom and other academic activities.

Mid-term examination is conducted by the school whereas the end term examination is conducted by the Controller of Examination (COE) of the university.

The break-up of evaluation is as follows:

Continuous Assessment 30 % Internal
Mid-Semester examination 20 %
End-Semester examination 50 % COE
Practical papers will be evaluated as mentioned below.

Attending Practical Classes and submitting Practical Record and Audio-Visual Files as per the requirement from time tot time carries 30 % Marks.

Final Practical Record and Audio-Visual Files as per the requirement of the concerned course carries 30 % Marks.

Practical Viva by an external jury member carries 40 % Marks.

Evaluation of Academia-Industry Interface Report, Professional Exposure Report and Internship

Student will go for 4 weeks Academia-Industry Interface, Professional Exposure and Internship courses after end semester examination of II, IV and VII semesters respectively. They will submit the following documents to the School of Mass Communication, KIIT Deemed To Be University within 15 days of successful completion of the course (Academia-Industry Interface, Professional Exposure and Internship).

  1. Daily diary during the interface, exposure or internship.
  2. A report of 800-1000 words.
  3. Evaluation Form by the supervisor from the industry.

The school will conduct viva-voce within 15 days of opening of the school, where students will present their learnings from the industries and will be evaluated by the jury members.

There will be three persons in the jury including the course coordinator, mentor faculty and external examiner. There will be 30 marks for evaluation form from the industry, 30 marks for daily diary and report and 40 marks for presentation and viva-voce.

Evaluation of Minor Dissertation/Professional Project/Dissertation

Minor Dissertation, Professional Project and Dissertation will be evaluated at two stages – during preparation and after submission.

Students will pitch their ideas/proposals, work on their approved ideas/proposals and submit their minor dissertations, professional projects and dissertations before 7 days of commencement of the end-semester examination. They have to consult the assigned supervisors throughout the process, which will be evaluated by the school internally.

Students will also submit the Faculty-Guide Consultation Record (Meetings and Action Points) to the School of Mass Communication, KIIT Deemed To Be University along with their projects or dissertations.

After submission of the documents, the school will arrange a jury to conduct the viva within 7 days of last date of end-semester examination. Students will present their Minor Dissertation/Professional Project/Dissertation in front of the Jury.

There will be three persons in the Jury including either the course coordinator or the mentor faculty, Faculty-Guide and external examiner. There will be 30 marks for internal supervision (by Faculty-Guide), 40 marks for project or dissertation (by Faculty-Guide, Course Coordinator/Mentor Faculty and External Examiner), and 30 marks for presentation and viva-voce (by External Examiner).

Comprehensive Viva Voce (CVV)

In the larger interest of good academic practice and intellectual strengthening of young professional students, the school will hold the comprehensive viva-voce after 3 years of Integrated Master of Communication and Journalism (IMCJ) programme.

There will be four jury members which includes two internal faculty members and two external experts from industry and academics. The Jury will take viva voce of the students.

Division of Credit Units

The importance of each course is defined in terms of credit units attached to it. The credit units attached to each course has been further defined in terms of contact hours, i.e. lecture hours (L), tutorial hours (T) and practical hours (P). The programme structure describes the course wise break up of lecture hours, tutorial hours and practical hours. Towards earning credits in terms of contact hours, 1 lecture and 1 tutorial per week are rated as 1 credit unit each and 2 practical hours per week are rated as 1 credit unit. Thus, for example, an L-T-P structure of 2-0-0 will have 2 credit units, 3-1-0 will have 4 credit units and 0-0-4 will have 2 credit units.