School of Mass Communication

Thinkers and storytellers,
built for real-world impact.

KSMC nurtures talent in the field of Communication and Journalism to create workforce and future leaders for the industry and academia.

2016Established
BCJ · MCJ · PhDAcademic pathways
Teaching + ResearchIntegrated learning
Industry ConnectedPractice and exposure
About the School

Where storytelling meets real-world impact.

School of Mass Communication, KIIT Deemed to be University (KSMC) began after the first intake of students within its Undergraduate programme in 2016.

In 2017, the department shifted to its current state-of-the-art campus, named Koushik, popularly known as Campus-18. Overlooking the beautiful Rose Garden, the campus is set amidst greenery.

It has excellent infrastructure and associations with its sister concerns – Kalinga TV, Kalinga Bharati FM, and knewsodisha.com – where students get practical exposure and become industry-ready.

Vision & Mission

A clear academic purpose for a
changing media world.

The School’s vision and mission guide its teaching, research, industry engagement, professional ethics and responsibility towards society.

Our Vision

KSMC nurtures talent in the field of Communication and Journalism to create workforce and future leaders for the industry and academia.

Our Mission
  1. 01

    To inspire excellence through effective pedagogy that develops critical thinking and problem-solving skills.

  2. 02

    To prepare competent communicators, journalists, and media professionals committed to building a plural, democratic, and knowledge-driven society.

  3. 03

    To uphold and instil the highest standards of ethics and values in media practice.

What Defines the School

Academic depth connected with
practice, research and community.

The distinguishing strengths of KSMC’s curriculum, faculty and student life, drawn from the School’s official pages.

01

NEP 2020-aligned curriculum

Multidisciplinary learning, critical thinking, flexibility and innovation are built into the curriculum in line with the National Education Policy 2020.

02

Practice-led pedagogy

A state-of-the-art TV studio, dedicated radio station and audio-visual laboratories give students hands-on training in real production environments.

03

Industry-aligned exposure

Sister concerns Kalinga TV, Kalinga Bharati 90.0 FM and knewsodisha.com provide direct, real-world exposure across print, radio, television and online platforms.

04

Rigorous academic governance

The course structure is approved by the Board of Studies and Academic Council, ensuring a solid Undergraduate foundation, specialised Postgraduate expertise and Doctoral-level research competencies.

05

Specialised Postgraduate pathways

The Master’s programme offers three specialisations: Convergent Journalism, Communication for Social Change, and Communications Management.

06

Research-active faculty

Faculty publish peer-reviewed journal articles, book chapters and conference papers across journalism, media and communication studies.

07

Co-curricular growth

Monday Morning talks, the Photography Project, Filmy Friday screenings, the PR Practice Club and the Kalpavriksha lab journal build skills and community beyond the classroom.

Our Purpose

Storytelling that moves from the classroom into the world.

01

Strong foundations

Core skills in reporting, writing and media literacy are taught carefully so students can think, question and communicate with clarity.

02

Applied learning

Studio production, radio broadcasting and lab-journal work connect classroom concepts with real practice.

03

Industry relevance

Sister concerns and industry interactions expose students to newsroom and production environments before graduation.

04

Research mindset

Faculty and students explore journalism, media and communication through publications, conferences and the Kalpavriksha lab journal.

The Learning Model

From fundamentals to
professional confidence.

KSMC’s pedagogy is structured to help students understand concepts, practise them, apply them and grow through collaboration and experience.

  1. 01

    Understand

    Build a dependable base in reporting, media theory, ethics and communication principles.

  2. 02

    Experiment

    Use the TV studio, radio station and CAD lab to turn concepts into real productions.

  3. 03

    Create

    Develop stories, campaigns and lab-journal editions such as Kalpavriksha that require research, writing and design.

  4. 04

    Connect

    Learn through industry interaction, Monday Morning talks, the PR Practice Club and student research conferences.

  5. 05

    Progress

    Move towards careers in journalism, public relations, social-change communication or doctoral research with practical confidence.

Learning Infrastructure

Spaces and systems that support
serious storytelling.

The School’s facilities include a professional Chroma Studio, a dedicated radio station, a computer-aided design lab and direct access to its sister broadcast and digital platforms.

Chroma Studio – a professional green screen studio equipped for film production, visual storytelling and broadcast shoots.

Radio Station – a fully equipped on-campus radio studio integrated with the Kalinga Bharati 90.0 FM ecosystem.

CAD Lab – a dedicated computer-aided design lab supporting visual communication and digital publishing.

Sister broadcast organisations – Kalinga TV and Kalinga Bharati FM give students direct, real-world exposure within live, industry-grade media operations.

Explore School Facilities
Values in Practice

Communication should also serve
people and society.

KSMC encourages students to approach communication with responsibility, professional ethics, plurality and awareness of its wider impact – the same commitments set out in the School’s Mission.

01

Ethics

Uphold and instil the highest standards of ethics and values in media practice.

02

Plurality

Build a plural, democratic and knowledge-driven society through responsible communication.

03

Critical Thinking

Develop critical thinking and problem-solving skills through effective pedagogy.

04

Impact

Translate ideas into impact – communication that is equitable, accountable and deeply human.

Leadership

The Dean, HOD and faculty guiding
the School’s teaching.

Meet the academic leaders and faculty of the School of Mass Communication.

Dr. Rajeev Kumar Panda
School Leadership

Dr. Rajeev Kumar Panda

Dean and Associate Professor

Dr. Bidu Bhusan Dash
School Leadership

Dr. Bidu Bhusan Dash

Head and Associate Professor

Explore the School

Find the pathway that
matches your ambition.

Explore our programmes, research, people and opportunities at the School of Mass Communication.