Sananda Mukherjee

Assistant Professor

Dr Sananda Mukherjee, PhD is an alumnus of the Manipal Institute of Communication(PhD), Sharda University(Masters), Asutosh College, Calcutta University(Bachelors). She comes with industry experience in the field of advertising with eminent advertising agencies in the country. She has worked with brands like Videocon, Amway, Goodyear Tyres, DLF, Amity University and Delhi Police (Vigilance). Dr Mukherjee has presented her research at various National and International conferences across the country and has published several research papers in National and International reputed journals. She also holds a Diploma in Animation and Multimedia from St. Xavier’s College, Kolkata. Her teaching and research interests lie in Advertising, Health Communication, Hospital Communication and Interpersonal Communication. She is also an avid traveller and a music enthusiast.

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Email :
[email protected]
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Research Interests
Health Communication, Hospital Communication, Advertising

Administrative Responsibility
Discipline, Staff Welfare, Training, Internship & Placement
Journals/Conferences :
Mukherjee, S. (2021). Sensitivity towards patient’s presence to avoid violent situations in hospitals: An observatory study. Journal of Family Medicine and Primary Care. Indexing: 2249-4863
Mukherjee, S. (2020). Does usage of Online Technology among hospitals improve communication with the stakeholders? Examining the patient satisfaction based on the usage of online appointment applications in India”. Journal of Critical Reviews (JCR) Indexing: ISSN: 2394-5125
Mukherjee, S. (2020). Education in Communicating Methods - An Effective Tool for Improving Interpersonal Relationships Between Health Care Professionals and Patients. World Journal of Medical Education and Research. Indexing: ISSN 2052-171
Mukherjee, S. (2020). Proficiency in Patient Interaction an essential tool for the Health Provider: A Review of Literature. International Journal of Psychosocial Rehabilitation(IJPR). Indexing: ISSN: 1475-7192
Mukherjee, S. (2019). Communicating health: A study on the usage of new media in hospitals to create awareness among information seekers. EJPMR (European Journal of Pharmaceutical and Medical Research). Indexing: ISSN 2394-3211