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Rajeev Kumar Panda
School of Mass Communication
Faculty Profile

Rajeev Kumar Panda

Assistant Professor ,Course Coordinator

Regular

Biography and academic profile

Dr. Rajeev Kumar Panda is Dean and Associate Professor at KIIT Deemed to be University with over 24 years of experience in media education and industry. He specialises in film studies, digital media, and communication research, focusing on media literacy, public policy, and social impact. He has conducted 50+ filmmaking workshops producing 100+ social awareness films and is a certified trainer with the Google News Initiative, ADiRA, and BBC programmes. He has contributed to UNICEF initiatives and leads community engagement through Kalinga Bharati 90.0 FM. His work reflects strong academic leadership, innovation, and interdisciplinary collaboration.

Academic profile

Expertise, contributions
and professional engagement.

Only the sections completed and approved for this faculty profile are shown below.

01

Research Interests

  • Media, Democracy & Governance
  • Gender and Representation in Media
  • Media Ethics, Fact-Checking & Literacy
  • Cinema, Documentary & Visual Culture
  • Media Education & Curriculum Innovation
  • AI and Emerging Communication Technologies
02

Educational Qualifications

  • PhD in Mass Communication (Assam University, Silchar)
  • Diploma in Cinematography
  • MJMC
03

Administrative Responsibilities

  • DEAN
  • KSFT
  • KSFMS
  • KSMC
  • Kalinga Bharati 90.0FM
  • FIC
  • Kreative Eye
04

Course Expertise

  • Film
  • Tv
  • Radio
  • Journalism
  • Artificial Intelligence
  • Research
  • Factchecking
05

Awards and Achievements

Conferred Special Category recognition for Outstanding Academic Contribution and honoured at Cheysta Girls Fest for empowering women and social impact leadership. Awarded by Brotherhood & UNESCO for organising the WeCare Film Festival. Recognised as Media Literacy Trainer (FactShala–GNI), ADiRA and BBC Trainer. UNICEF expert contributor; moderated AI in Media conclave. Conducted 50+ workshops producing 100+ PSA films; serving as Dean, BoS member, and academic expert.

06

Projects and Collaborations

  • Co-Principal Investigator (Co-PI), Project Title: Deepfakes, Video Evidence and Societal Trust in Criminal Justice Administration: An Assessment of Authentication and Forensic Validation Practices in District and Sessions Courts in Odisha Consultant / Trainer
  • Media Literacy & Fact-Checking Training (FactShala – Google News Initiative), AI for Digital Readiness and Advancement (ADiRA), BBC Young Reporter India Programme
07

Professional Memberships

  • ICC
  • IAMCR
08

Patents and Innovations

  • Patents Published:
  • AI Tribal Language Translator (Application No.: 202431095873, IP India, 2024)
  • Focuses on leveraging AI for linguistic inclusion and preservation of tribal languages.
  • Animal and Bird Communicator in Tribal Languages (Application No.: 202431095861, IP India, 2024)
  • Explores innovative AI-based communication models integrating indigenous knowledge systems.
09

Books and Book Chapters

  • 1. A Paper on the Impact of Technology Aided Visual Communication: Based on Students Perspective of the Digital Film Revolution published in the book titled Caa, Corona Fake News And Ethics edited by Dr.Ambrish Saxena, published by Kanishka Publishers ISBN-13 : 978-9389484465.
  • 2. A paper entitled, “Exploring Social Media and Digital Communication Practices of Senior Citizens’ Facebook Group: A Content Analysis” published in the book entitled, "Communication 4.0, Communication in a Digital Age"; edited by Prof. Sunil Kanta Behera, and Prof. Upendra Padhi, published by IMS, Bhubaneswar. ISBN: 978-93-5391-046-4.
  • 3. A paper entitled, “Communication efficacy of NHRC in creating awareness about human rights (Study based on content analysis of NHRC Website)” published in the book entitled, "Problems and Perspectives of the Relationship between the Media and Human Rights"; edited by Prof. G. P. Pandey and co-authored by Prof. G. P. Pandey, and Dr. Chandra Sekhar Pandey published by Cambridge Scholars Publishing, United Kingdom. ISBN (10): 1-4438-4551-5 ISBN (13): 978-1-4438-4551-9.
  • 4. A paper entitled, “Impact of Cashless Economy in India: A study based on the perception of media students in Delhi” published in the book entitled, “Media as Medium towards Cashless Economy” edited by Dr. Aatish Parashar, co-authored by Prof. G. P. Pandey and published by D. P. S. Publishing House, New Delhi. ISBN: 978-93-83963-20-1
  • 5. A paper entitled, “DSLR Camera; A Cinematographic Revolution” published in the book entitled, "Issues of media Content Market and Technology"; edited by Dr. Ambrish Saxena, published by Kanishka Publishers, New Delhi. ISBN: 978-81-8457-402-9
10

Outreach Activity

  • Organised Art of Giving Camps in Ganjam and Cuttack (2024 & 2025), promoting community engagement and social responsibility.
  • Organised Education for All Workshops in Balasore and Bhadrak (2025), focusing on inclusive education and access to learning opportunities.
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