Biography and academic profile
Dr. Sananda Mukherjee holds a PhD in Health Communication from Manipal Institute of Communication, MAHE Manipal. Her expertise includes Advertising, Health Communication, and Integrated Marketing Communication. Dr. Mukherjee’s research focuses on health communication and advertising, with publications in reputed journals and patents in healthcare communication. She has presented her research at leading international conferences, including IAMCR, and is a recipient of the IAMCR Travel Grant. At KSMC she teaches undergraduate and postgraduate courses in Advertising and Integrated Marketing Communication, guides student research, and actively integrates industry-oriented pedagogy through live projects and collaborations with national and international organizations.
