Shatabdi Panda, 4th Semester, BCJ
The digital era has arrived, bringing with it a dynamic and constantly changing environment known as Digital Marketing. You’ve found the perfect profession if you’re searching for something demanding, innovative, and growth-oriented. This post offers comprehensive resources and expert guidance to help you dive into the exciting world of digital marketing.
What is Digital Marketing?
Digital marketing, also called online marketing, refers to all marketing efforts that occur on the Internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. This also includes communication through text or multimedia messages. Digital marketing allows businesses to reach a wider audience and target specific demographics more effectively than traditional marketing methods. By analyzing data and tracking user behaviour online, companies can tailor their marketing strategies to better meet the needs and preferences of their customers.
How is Digital Marketing different from traditional marketing?
The world of marketing has gone digital! Digital marketing uses websites, social media, and other online platforms as opposed to traditional marketing, which uses TV commercials and billboards. This makes it possible to run highly targeted ads that may reach a smaller target group for less money. Digital solutions also allow you to conduct two-way interactions with your consumers and precisely assess the effectiveness of your campaign. Building relationships with your audience is facilitated by its speed, accuracy, and ability to operate on the exciting frontier of the digital world. By utilizing digital marketing, businesses can personalise their messages to specific demographics, increasing the likelihood of engagement and conversion. Additionally, the data collected from digital campaigns can be analyzed in real time to make immediate adjustments for optimal results.
What are the different types of jobs in Digital Marketing?
Digital marketing encompasses a wide range of strategies and techniques used to promote products or services online. Businesses use a variety of digital marketing channels, such as social media marketing and search engine optimization, to connect with their target audience. Knowing the various types of digital marketing is crucial for businesses to develop a comprehensive and successful online marketing strategy.
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SEO specialist– The role of the SEO specialist is crucial to any company with an active, online presence. SEO or Search Engine Optimization primarily helps to send the right people to the content they are seeking through the careful placing of specific keywords in high-quality, relevant content on a website or blog, thereby increasing the visibility of that content on search engines like Google or Bing.
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Email marketer– Six billion emails were sent per day in 2021! This popular format is an area that brands need to leverage if they are going to reach their target audiences. To do this, the email marketer has a specific brief to work on; cultivating language and design that speaks to users on their home turf, and ensuring their company’s emails stand out amongst all the other emails flooding their target users’ inboxes.
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Content strategist- A content strategist’s role within the marketing team is to develop a strategy that aligns with both the company’s (or client’s) business goals and the customer’s needs. They do this by planning high-quality, relevant content that provides some kind of intrinsic value to the reader. This kind of content, typically a mixture of long and short-form text content, images, videos and infographics, promotes the brand as an authority in the field, builds trust with potential customers, and provides opportunities for the content team to increase website traffic using techniques like back-link building and SEO.
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Digital marketing manager- The digital marketing manager is responsible for the successful running of digital channels and campaigns that create new customer leads, promote the brand, and contribute to overall company growth.
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Social media manager- The social media manager is primarily responsible for curating a brand’s online voice and presence via its social media channels. Using tools like Hootsuite or Buffer, the social media manager must create, plan and schedule shareable content on sites like Facebook, Instagram, LinkedIn, and Twitter. When a social media campaign is over, they will gather data from users to analyze and report their learnings back to the rest of the marketing team.
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Data analyst or digital marketing analyst- Data analysts hold a vital role, gathering, organizing, and interpreting data sets to answer a question or solve a specific problem. What this translates to in the digital marketing team is closely examining the strengths and weaknesses of direct competitors and using that data in ways that leverage their own brands’ positions.
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Content creators– The content creators are the backbone of the digital marketing team. A mixed bag of creative copywriters, videographers, and graphic designers, these talented individuals are responsible for producing carefully crafted content for social media, blogs, email and landing pages that draws the target audience in and keeps established customers coming back again and again.