Call for Papers

Concept Note

Media is a mirror to society and a representation of reality i.e. it is recreation of the real world. In Newspapers, Magazines, Radio, Television, Online, Films, Advertisements etc. the society is reflected. This media portrayal shows the different facets of society like social mores, norms, culture, superstitions, fads, thoughts, issues etc. Media is therefore called a chronicler of present history. It is also a tool for the dominant class for their own end. Public attitude and public policy are influenced by the subjects of news coverage and the manner in which the news is covered.

Interestingly, those in the periphery of the society are also sidelined by mainstream media. The more they are obliviated, the more they tend to disappear from the public eye and the less they matter. Marginalized sections in South Asian society like dalits, tribals, women, physically disabled, children, rural people have the lesser role in mainstream media.

In South Asia the women, children, scheduled castes and scheduled tribes, persons with disabilities, migrants and aged are regarded as marginalised or vulnerable groups. These people are socially, economically, politically and legally ignored and excluded in the society. Marginalization refers to processes by which individuals or groups are kept or pushed beyond the edges of society. These marginalized individuals or groups are positioned as outsiders.

The idiom, “out of sight, out of mind” is very appropriate for the marginalized section of the society. When they do not come in news they are in the danger of being forgotten, their problems and opinions sidelined and ignored.

Media is a catalyst for change. Some questions that come to the mind are: What are the changes brought out by the media in rural space? Is Media able to truly portray the problems of the rural masses? Are the issues related to female foeticide and sexual abuse, and pay disparity getting adequate and consistent coverage? Are the Aged, HIV positive, mentally ill and differently able getting a voice and positive image in the media?


The objective of the two-day conference is a healthy discussion and recapitulation of media representation of society. It aims at looking at the practical aspect of media with academic lenses. Media scholars can, by objectively analysing different genres of media and discussing how they have portrayed the marginalized in the society, study the lacunas as well as highlight the harbingers of change.

Sub Themes

The areas of inquiry may include, but not limited to:

  • Image Representations of Marginalized Groups in Mainstream Media (aged, LGBTQ, Dalits & Adivasis, Women & Children, Religious and Linguistic minorities, differently able, AIDS, mental & physical illness, rural people, urban poor and migrant labourers, etc.)
  • Marginalised Communities, Identities and Public Sphere.
  • Alternative Media, Activism and Marginalised Communities
  • Social Media and Marginalized Voices

Guidelines to submit abstracts

We invite abstracts of up to 350 words for an individual paper. The proposal should include title of the paper, background, research questions, research methodology, major findings and conclusion. Contributors are requested to clearly mention their names, positions, affiliations, contact details including mobile numbers. Guidelines for writing full paper will be intimated to the invited paper presenters.

Important Dates

  • 15 October 2018
    Submission of abstracts

  • 25 October 2018
    Confirmation of Rejection/Acceptance

  • 30 November 2018
     Submission of Full Paper and Travel Plan

Bursaries for Local Hospitality

There are bursaries to cover airport drop and pick, guest house accommodation and food for limited international and national delegates.

South Asia Communication Conference

South Asia Communication Conference is the annual event of the School of Mass Communication, KIIT Deemed To Be University. The focus of the conference is confined to Communication Studies, Media Studies and Journalism. Though the conference is limited to South Asia as a region for study, its level is international. Each year, the conference decides to discuss on a concept to understand what is happening in the South Asian region. As South Asia is the abode of many marginalised communities, the theme of the year is “Media Portrayal of the Marginalised Communities”.


Bhubaneswar is the capital of the Eastern Indian state of Odisha. Together with Konark and Puri, it forms Golden Triangle of Odisha tourism. The city also known as the Temple City has more than thousand temples. Puri, 60 km away from Bhubaneswar, is a pilgrimage town with the famous temple of Lord Jagannath (means Lord of the Universe) and is a major tourist destination with the beach of Bay of Bengal. The Sun Temple at Konark is also nearby. While travelling to Puri by road from Bhubaneswar on crosses Pipli known for its beautiful applique handicrafts.

Odia is the most common language spoken in the city. However, Hindi and English are very much understood and accepted.

How to Reach


Biju Patnaik International Airport (IATA: BBI, ICAO: VEBS), also known as Bhubaneswar Airport, 3 kilometres south of the city centre, is the major and sole international airport in Odisha.


The East Coast Railway has its headquarters in Bhubaneswar. Bhubaneswar railway station is one of the main stations of the Indian railway network. It is connected to major cities by daily express and passenger trains and daily service to all metro cities is available from here.


Bhubaneswar is connected to the rest of Odisha and India by National Highway-NH 16, which is a part of the Kolkata-Chennai prong of the Golden Quadrilateral, NH 203, State Highway 13 (Odisha) and State Highway 27 (Odisha). Asian Highway- AH 45 passes through the city. Nowadays popular online cab or auto transport system provided by Jugnoo, Ola, Uber, etc. are widely used.


Chief Patron
Dr Achyuta Samanta, Founder, KIIT & KISS

Prof Hrushikesha Mohanty, Vice-Chancellor, KIIT University
Prof Sasmita Samanta, Registrar, KIIT University
Prof Himansu S. Khatua, CEO, SMC, KIIT University

Media Partner(s)
Kalinga TV, Bhubaneswar

Advisory Committee

  • Prof Anjali Monteiro, Dean, School of Media and Cultural Studies, Tata Institute of Social Sciences, Mumbai, India
  • Dr. Ayesha Ashfaq, Assistant Professor, Institute of Communication Studies, University of the Punjab, Lahore, Pakistan
  • Prof Mapa Bandara Thilakarathna, Professor, Department of Mass Communication, University of Kelaniya, Kelaniya, Sri Lanka
  • Prof Mohammad Sahid Ullah, Professor, Department of Communication and Journalism, University of Chittagong, Chittagong, Bangladesh
  • Dr. Sudhamshu Dahal, Associate Professor of Media Studies, Department of Languages and Mass Communication, Kathmandu University, Kathmandu, Nepal
  • Ms Tashi Dema, Bureau Chief, Kuensel, Thimphu, Bhutan


  • Dr Bidu Bhusan Dash, Assistant Professor, School of Mass Communication, KIIT University


  • Ms Ruby Nanda, Faculty Associate, School of Mass Communication, KIIT University
  • Mr Sudarsan Sahoo, Faculty Associate, School of Mass Communication, KIIT University

Address for Correspondence

Convener, South Asia Communication Conference
School of Mass Communication, Campus-18, Near Rose Garden
Kalinga Institute of Industrial Technology (KIIT), Deemed To Be University
Bhubaneswar-24, Odisha, India

Email: [email protected]

Mobile: +91-9040494449, +91-9692434667, +91-7830666700
(best time to call: 4 PM – 6 PM, IST)